Sotheby's International Realty

The Power of the Brand

Brand Heritage

In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none.

In 1976, an exceptional real estate company is launched and created from the same passion that guides the Auction House. Today, we are a commanding presence in the representation of the world’s most unique properties. The Sotheby’s International Realty® brand artfully unites extraordinary homes with extraordinary lives throughout the world. Our commitment to unparalleled quality has been in place since the inception of the brand over 200 years ago.

The collaboration between auction and realty utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience.

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