Print Marketing

The development and implementation of the Marketing Plan is perhaps one of the most important aspects of the services any Broker provides. I am 100% confident with the resources and marketing platform that I have access to through Sotheby’s International Realty, I can provide the very best exposure for any property that I list for sale. I sit down and develop a specific marketing plan for each and every property with a focus on where I believe the Buyer may originate from. Beginning with preparing marketing materials, which includes professional photography, use of drone or aerial photography if needed, a 3D Matterport interactive tour providing a complete floorplan, a Virtual tour, and sometimes a video. For properties that are currently under construction, I prepare Virtual renderings and floor plans to show what the end product will look like! We also create glossy high quality brochures and flyers and then we are ready to hit the market running! I still do extensive print advertising which is local, regional and in some cases international. I provide the greatest possible exposure on the internet…. and as a premier agent on Zillow and Realtor.com, any interested buyer will be directly contactby me when requesting information online. Being exposed on the Sotheby’s International Realty Website, your property is seen on the most looked at luxury property website in the world! I also utilize Facebook and social media marketing to target specific markets where my experience has shown me a buyer may likely come from. I have an extensive amount of tools at my disposal and a huge network of clients, and other brokers that I share your property with in an effort to assure that you get the best possible price the market will pay!


MARKETING PLAN

  • Professional Photography
  • Virtual Tour with Aerial or Drone PHotogrpahy
  • Matterport 3D Interactive Floor Plans
  • Brochures – four page color - which may be distributed throughout the Sotheby’s International Realty network worldwide.

PRINT MEDIA

Locally:

  • Coronado Eagle Journal
  • Coronado Magazine
  • Coronado Connection
  • San Diego Union Tribune
  • Coastal Living Magazine
  • Beach and Bay Press
  • Carmel Valley News
  • Del Mar Times
  • Downtown News
  • Encinitas Advocate
  • San Diego Downtown News
  • La Jolla Light
  • Peninsula Beacon
  • Poway News Chieftain
  • Rancho Bernardo News Journal
  • Rancho Santa Fe Review
  • Solana Beach Sun
  • San Diego Business Journal
  • Dream Homes Magazine
  • Premier Magazine
  • San Diego Home/Garden

REGIONALLY:

Properties of the Southwest

NATIONALLY:

  • DuPont Registry
  • Private Air Luxury Homes
  • Jet Set Market Place
  • Wall Street Journal
  • New York Times
  • Sotheby’s Art & Home
  • International New York Times
  • Financial Times
  • RESIDE
  • Unique Homes

National and International Magazines

Our property advertising opportunities leverage many of the world’s most well-known media publications to enhance local marketing initiatives and drive awareness in the global markets we serve.

Sotheby’s Magazine/Art & Home

Sotheby’s Magazine/Art & Home is the literary collaboration presented by the Sotheby’s International Realty brand and Sotheby’s auction house. This stunning magazine enriches readers with sophisticated content related to the art and real estate worlds, features editorial showcasing Sotheby’s International Realty listings, and includes a regular property gallery providing advertising opportunities. This magazine publishes with two covers. Auction clients receive this content with the Sotheby’s Magazine cover, while Sotheby’s International Realty Affiliates receive copies with the Art & Home cover for distribution in offices.

RESIDE® Magazine

RESIDE magazine is produced by Sotheby’s International Realty and is the celebration of home, art and living. Each issue combines rich lifestyle editorial while showcasing extraordinary listings only represented by the Sotheby’s International Realty network. RESIDE is published as highly targeted regional editions, providing readers with exclusive relevant content, while allowing you to geographically target the advertising for your listing.

Robb Report

For 40 years, Robb Report has served as the authoritative voice in the global luxury market. Influencers and opinion leaders look to Robb Report to discover the world’s finest products, services, and experiences through both editorial and advertising. Synonymous around the world with affluence, luxury, and the best of the best, Robb Report attracts a discerning audience who share the same appreciation and desire for quality, artisanship, heritage, fine design, and exclusivity—core elements that define luxury. A unique combination of high standards coupled with influence and spending power makes the Robb Report audience the ideal target for the world’s top luxury brands.

Bloomberg Markets

Bloomberg Markets is the highly read magazine of the “Global Financial Elite,” serving 96% of Bloomberg Terminal Subscribers including banks, brokerages, hedge funds, government agencies and other arms of the financial industry. Readers are ultra-affluent and influential; they take the lead in decision-making and are among the first to buy new products or services. Market readers are professional global citizens who live the ultimate luxury lifestyle driven by their discerning tastes and exclusive experiences. Our cooperative advertisement is an impactful, 2 page-full color insert reaching over 75,000 international hedge fund and finance professionals.

Ocean Home Magazine

Ocean Home puts the luxurious lifestyle of oceanfront living into the palms of their readers’ hands. From high-end developments in the Caribbean to private beachfront estates in California, Florida, New England and everywhere in between, Ocean Home not only unveils the dream homes of the world’s wealthiest real estate investors, but also reveals the best travel destinations, the top designs for ocean homes, and interviews the key players in the next generation of luxury oceanfront living.

Luxury Properties

Established in 2004, Luxury Properties has positioned itself as the premier publication for international luxury real estate in Asia and beyond. LP, offered bilingually in English and Chinese lifestyle magazine is the preferred choice for investors looking to purchase outstanding properties in the Asia-Pacific region and worldwide. In addition to a comprehensive portfolio of luxury listings, each issue features sought-after communities, emerging luxury markets, news and analysis, design trends and other advice for high-end buyers.

Country Life

Published weekly in London, Country Life is the United Kingdom’s market leader for property advertising. It is the ideal venue for advertising prestigious property to a readership of internationally affluent home buyers in more than 60 countries. Country Life readers are high-net worth individuals: 43% of readers own 2 or more homes and 89% of readers find Country Life influential in their property buying process.

Local Magazines:

Dream Homes

Dream Homes is the pre-eminent source for distinctive properties in San Diego. Dream Homes' 14,000+ targeted monthly print distribution reaches the million-dollar home buyer market in upscale neighborhoods, newsstands, hotels, retail stores, salons, shopping centers, car washes, real estate offices and car dealerships. Copies are direct mailed to the wealthiest homeowners in Rancho Santa Fe and delivered door to door to the most expensive homes in La Jolla and Coronado. Every San Diego issue also is distributed in Beverly Hills.

Premier Magazine

With 20,000 print distribution monthly, Premier keeps readers updated on what is happening in the market, reports the latest news in the mortgage industry, and offers the latest trends in home design and décor. It is distributed to luxury hotels, private golf and country clubs, executive airports, high-end retailers, salons, boutiques, yacht clubs, car dealers, interior designers and furniture stores around San Diego County, as well as top-producing real estate offices.

Multi-Paper Insert

Our monthly insert is a free-standing newsprint magazine that is distributed within many different community newspapers every month, ensuring your home will be seen in a variety of San Diego's niche markets: Beach & Bay Press (Pacific Beach, Mission Beach), Carmel Valley News, Coronado Eagle & Journal, Del Mar Times, Downtown News, Encinitas Advocate, La Jolla Light, Peninsula Beacon (Ocean Beach, Point Loma) , Poway News Chieftain, Rancho Bernardo News Journal , Rancho Santa Fe Review, and Solana Beach Sun.

UT Real Estate

SAN DIEGO’S WEEKEND REAL ESTATE GUIDE. With circulation of 302,000, The San Diego Union Tribune has the largest readership of any publication in San Diego County, and nearly 60% of its audience owns a home. Our full-page ad is prominently placed on page 3 in the weekly real estate guide.

UT Coastal

This San Diego union tribune insert reaches San Diego’s most affluent coastal residents. Delivered to over 43,000 homes along the coast each month, with additional distribution in racks at local stores and real estate offices. Electronic edition stays live for 30 days on UTSanDiego.com.

San Diego Home/Garden Lifestyles

The region’s prime source for all things related to interior design, fine furnishings and exquisite gardens. For more than 30 years, SDHG has offered award-winning editorial features on fine architecture, interior design and gracious living in and around San Diego. Every month, its editorial and advertising reaches over 180,000 of the most affluent and discerning readers in the region.

San Diego Business Journal

Provides business news to CEOs, executives, senior managers and other decision-makers who make up the most influential audience in San Diego. With over 45,000 readers per week in print and 42,000 daily eNews subscribers, the San Diego Business Journal reaches a targeted audience comprised of San Diego’s most dynamic industries, from real estate and finance to law and science. 86% of SDBJ readers own a home with an average home value of $913,000 with 84% of readers earning more than $250,000 annually.
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