The development and implementation of the Marketing Plan is perhaps one of the most important aspects of the services any Broker provides. I am 100% confident with the resources and marketing platform that I have access to through Sotheby’s International Realty, I can provide the very best exposure for any property that I list for sale. I sit down and develop a specific marketing plan for each and every property with a focus on where I believe the Buyer may originate from. Beginning with preparing marketing materials, which includes professional photography, use of drone or aerial photography if needed, a 3D Matterport interactive tour providing a complete floorplan, a Virtual tour, and sometimes a video. For properties that are currently under construction, I prepare Virtual renderings and floor plans to show what the end product will look like! We also create glossy high quality brochures and flyers and then we are ready to hit the market running! I still do extensive print advertising which is local, regional and in some cases international. I provide the greatest possible exposure on the internet…. and as a premier agent on Zillow and, any interested buyer will be directly contactby me when requesting information online. Being exposed on the Sotheby’s International Realty Website, your property is seen on the most looked at luxury property website in the world! I also utilize Facebook and social media marketing to target specific markets where my experience has shown me a buyer may likely come from. I have an extensive amount of tools at my disposal and a huge network of clients, and other brokers that I share your property with in an effort to assure that you get the best possible price the market will pay!


  • Professional Photography
  • Virtual Tour with Aerial or Drone PHotogrpahy
  • Matterport 3D Interactive Floor Plans
  • Brochures – four page color - which may be distributed throughout the Sotheby’s International Realty network worldwide.



  • Coronado Eagle Journal
  • Coronado Magazine
  • Coronado Connection
  • San Diego Union Tribune
  • Coastal Living Magazine
  • Beach and Bay Press
  • Carmel Valley News
  • Del Mar Times
  • Downtown News
  • Encinitas Advocate
  • San Diego Downtown News
  • La Jolla Light
  • Peninsula Beacon
  • Poway News Chieftain
  • Rancho Bernardo News Journal
  • Rancho Santa Fe Review
  • Solana Beach Sun
  • San Diego Business Journal
  • Dream Homes Magazine
  • Premier Magazine
  • San Diego Home/Garden


Properties of the Southwest


  • DuPont Registry
  • Private Air Luxury Homes
  • Jet Set Market Place
  • Wall Street Journal
  • New York Times
  • Sotheby’s Art & Home
  • International New York Times
  • Financial Times
  • Unique Homes


  1. Contacts of Business Relationships with Sotheby’s Agents from around the Country.
  2. Showcased through Brochures in Sotheby’s Auction Houses in London, Hong Kong and New York.
  3. Brochures distributed to Sotheby’s offices.
  4. Working relationships with the Pacific Sotheby’s and various other top Brokers from around the County.


  • Zillow
  • Trulia and all websites that are fed from the SANDICOR MLS LISTINGS ARE FEATURES LISTINGS OR ‘PREMIER’ and I am the contact person on each listing.
  • The Sotheby’s International Realty website.
This is the primary reason for my affiliation with Sotheby’s International Realty. This website receives almost twice as much traffic and clients stay on it twice as long as any other luxury home website.

This all begins with search engine marketing. The Sotheby’s website is accessed from the following media giants around the world through their websites:
  • New York Times
  • Wall Street Journal
  • The BBC
  • The Daily Telegraph UK
  • Architectural Digest
  • YouTube
  • South China Morning Post
  • and
  • PropGo Luxury
  • Hong Kong Tatler